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Does your homepage look tired and out of date? Does it discourage visitors from navigating further into your site, losing you potential business?
If so, then you need to look at restructuring and redesigning your homepage. Intendance Research’s latest white paper – Homepage Best Practice – can help you manage this process from start to finish. The white paper contains a variety of useful features on homepage strategy, including:
- A survey of various professional services organisations’ homepages, designed to establish good and bad practice. The survey is based on our ‘Fast Fifty’ scoring criteria, but modified for the homepage
- A best practice guide to planning and constructing a homepage
- An interview with Maxine Brewster, online marketing manager at law firm Denton Wilde Sapte, giving an inside view on homepage strategy
- Screenshots to illustrate good and bad practice
- Commentary on past, present, and future developments in homepage structure.
An effective homepage is a fundamental part of website strategy. If a homepage is unappealing due to poor design, or so cluttered that it hinders visitors’ navigation further into the website, then it is failing to do its job…and letting the rest of the site down.
All Intendance white papers are free to members of Intendance Research. If you are a member you can download your copy free from the website
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