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The Fast Fifty sets out the results from our renowned benchmarking study of the fifty law firm websites, focusing in depth on how firms are using their website to differentiate themselves in today's highly competitive market. This section looks in detail at how effective websites should be structured, the scope and delivery of content, usability issues, and the effective use of design to support both the website and the firm's brand. This is the only publication we know of that gives such a detailed analysis of how top law firms market themselves online and draws lessons that can be applied to any professional services website. The report includes an analysis of the winning website and an interview with its principal architect.