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Higher Education Website Report

Mon, 16 Nov 2009 11:11:33 CET

This report benchmarks a selection of higher education websites, which allows us to establish certain strengths and weaknesses for the sector. The websites were assessed on more than 60 criteria across the four main website categories of Content, Usability, Design and Marketing. This method gives a valuable overview of current website performance, and shows where improvements can be made in the future.

Web Analytics report

Mon, 05 Oct 2009 11:48:56 CEST

Web Analytics is crucial to measuring the effectiveness of your website, and therefore improving it going forward. This research presents the results from a survey distributed to a range of top 100 law firms, from Magic Circle to Nationals, uncovering a variety of web traffic trends in the legal sector. Other data on the use of web analytics is also presented, allowing you to benchmark your stats against others. Buy the new report and discover a variety of law firm web stats, including: · Number of visitors · Bounce rate · Average pages viewed per visit · Average visit time · Traffic source

The 'Global/Local' Challenge

Wed, 15 Jul 2009 17:36:36 CEST

A diverse client base, whether geographical or market-related, may be good for business, but is your website managing to keep up with the special demands this brings? Many organisations struggle to service different audiences through the same website, which is why Intendance's latest piece of research - The 'Global/Local' Challenge - looks into the causes of this salient problem, and how it can be solved. This report is essential reading for those responsible for widening, and improving, their organisation's online reach. Features of the report include: Analysis of leading multinationals' global/local attributes Examples of 'multiple audience' approaches with screenshots Interviews with the web managers of two successful professional services' sites

2009 Fast Fifty part two - The Inside Story

Mon, 08 Jun 2009 17:20:32 CEST

The Inside Story reports the findings of a unique survey amongst law firm website teams, providing an unrivalled insight into the facts and figures behind leading websites. Budgets, strategies, technologies, internal politics and innovations are all covered in this detailed report, making it an invaluable reference source for all those responsible for their firm's website.

'Top 30' Chambers Websites 2009 - Who is Winning and Why?

Thu, 30 Apr 2009 12:54:47 CEST

This report assesses and ranks the websites of the top 30 barristers' chambers by turnover, examining their performance by Content, Usability, Design and Marketing. Based extensively on our 'Fast Fifty' website scoring methodology, this report is the only publication we know of that provides a detailed analysis of what makes an effective chambers website. This competitively-priced publication provides an invaluable guide to any chambers planning a new or refreshed website, or as a healthcheck for an existing website.

2009 'Fast Fifty' Part One - Who is Winning & Why?

Thu, 30 Apr 2009 12:35:04 CEST

The Fast Fifty sets out the results from our renowned benchmarking study of the fifty law firm websites, focusing in depth on how firms are using their website to differentiate themselves in today's highly competitive market. This section looks in detail at how effective websites should be structured, the scope and delivery of content, usability issues, and the effective use of design to support both the website and the firm's brand. This is the only publication we know of that gives such a detailed analysis of how top law firms market themselves online and draws lessons that can be applied to any professional services website. The report includes an analysis of the winning website and an interview with its principal architect.

Online Publications Best Practice

Tue, 06 Jan 2009 16:08:11 CET

Intendance’s latest report – Online Publications Best Practice – focuses on how professional services organisations can increase the impact of their know-how through the Internet. Produced in conjunction with legal news aggregator, Linex Legal, the report investigates how firms’ can improve the quality and presentation of their legal knowledge output, and why it is essential in the modern-day legal marketplace to do so. Analysis of Linex Legal’s data produced some interesting findings such as how simple improvements like adding a catchy title can increase an article’s readership. The report has many other valuable features, including: Interviews with all sides involved in the creation, distribution and assimilation of law firm know-how Best practice guidelines on how to optimise article presentation

Homepage Best Practice White Paper

Fri, 21 Nov 2008 11:53:58 CET

Does your homepage look tired and out of date? Does it discourage visitors from navigating further into your site, losing you potential business? If so, then you need to look at restructuring and redesigning your homepage. Intendance Research’s latest white paper – Homepage Best Practice – can help you manage this process from start to finish. The white paper contains a variety of useful features on homepage strategy, including: A survey of various professional services organisations’ homepages, designed to establish good and bad practice. The survey is based on our ‘Fast Fifty’ scoring criteria, but modified for the homepage A best practice guide to planning and constructing a homepage An interview with Maxine Brewster, online marketing manager at law firm Denton Wilde Sapte, giving an inside view on homepage strategy Screenshots to illustrate good and bad practice Commentary on past, present, and future developments in homepage structure. An effective homepage is a fundamental part of website strategy. If a homepage is unappealing due to poor design, or so cluttered that it hinders visitors’ navigation further into the website, then it is failing to do its job…and letting the rest of the site down. All Intendance white papers are free to members of Intendance Research. If you are a member you can download your copy free from the website

Fast Fifty 2008 - Part One 'The Inside Story'

Thu, 24 Jul 2008 16:52:57 CEST

The Inside Story sets out the results from an online survey among the 50 fastest-growing law firms (by turnover) in The Lawyer UK Top 100 of 2007, focusing on respondents opinions on the aims, features and operation of their website. Key areas of response include: Current online trends affecting the legal profession, and the challenges involved in implementing them The effectiveness of new technology whats top of the list according to your peers? Size of web team and annual budget, and which areas these resources are being applied, such as internal communication, search engine optimisation etc An additional aspect for this years survey is Web 2.0 and the use of new media platforms to deliver content in an innovative manner. The Inside Story seeks to address the fundamental areas in which the battle for website excellence is won and lost, by asking questions such as: Do the fee-earners understand the potential value of the website and support investment in it? Do partners throw money at the site rather than focusing attention on the strategic approaches urged by the web team? Have both fee-earners and the web team fully embraced emerging technologies, or have they bolted them on without integrating them into the overall strategy, or are they hiding their heads in the sand with regards to Web 2.0? Have the implications of the recent Legal Services Act regarding the delivery of legal services via the web been fully appreciated?

Fast Fifty 2008 - Part Two 'Who is winning and why?'

Wed, 23 Jul 2008 16:52:57 CEST

This section looks in detail at how effective websites should be structured, the scope and delivery of content, usability issues, and the effective use of design to support both the website and the firm's brand. The report assesses the websites of the 50 fastest-growing solicitors’ firms (by turnover) from The Lawyer UK Top 100 in 2007, giving a detailed analysis of how law firms present themselves online. For further scrutiny, the 50 firms have been sorted into sub-groups based on Legal Week’s categorisation: Magic Circle, 100 Club, National, Regional and City. This part of the report comprises: The overall ratings, including best and worst legal websites A review of the winning site which gives a detailed account of the challenges and strategic processes involved in developing such a site An ‘Websites to watch’ section looking at recommended websites® Best graduate recruitment section Best CSR microsite This seminal benchmarking exercise focuses on how firms are using their website to differentiate themselves in today's increasingly competitive market. Results are displayed in a variety of easy-to-view formats such as bar charts, tables and graphs. This part of the report also features an interview with the architect of the winning website.

Fast Fifty 2008 - Part Three 'Getting it right first time'

Tue, 22 Jul 2008 16:52:57 CEST

This part brings together all the intelligence gained in the previous two parts of the Fast Fifty – and all our other research – to create a ‘one-stop’ guide to developing and maintaining an effective web presence. Presented in a highly accessible pdf format, these best practice guidelines enable the reader to establish swiftly a proven roadmap for effective website development, from project initiation and planning to ongoing website management. To further clarify this lengthy and complex process, the methodology is stripped down and illustrated in a series of flow charts, diagrams and easily assimilated sections. This part of the Fast Fifty comprises many other features to aid effective website development, including: Examples of good and bad practice – with screenshots to illustrate points – from law firm websites assessed and ranked in the second part of the Fast Fifty An interview with those responsible for Allen & Overy’s winning website, and further interviews with the architects of microsites that performed particularly strongly in certain specialist areas like CSR and graduate recruitment An interview with those responsible for Withers’ new website, the most improved site, also provides valuable insights into the challenges involved in implementing a completely new website rebuild and strategy.

Search Engine Optimisation White Paper

Mon, 21 Jul 2008 16:52:57 CEST

Businesses that are serious about improving their online performance should regard SEO as highly as other more traditional offline marketing campaigns. The reason? Searching is growing on the Internet. Nielsen NetRatings estimates the number of searches in the US for February 2008 at 10 billion, a 66% year-on-year increase from February 2007 (6 billion). SEO is the art of modifying a website to make it more visible to search engines like Google, thereby increasing traffic to it. Our latest white paper – Search Engine Optimisation: making your website more visible – is an essential guide for any business wanting to improve its online presence. Key features of the white paper include: A practical guide to SEO, explaining in simple language how search engines work, how to improve your organic rankings and the advantages and disadvantages of paid listings. Other useful tips include choosing appropriate keyphrases, normalising URLs and how best to write metadata Sections on web copywriting techniques, the benefits of using website traffic databases like Google Analytics, and how a content management system (CMS) can help you maintain an effective SEO strategy easily and quickly An in-depth interview with a leading independent web analyst specialising in SEO A case study detailing how Intendance created a specialist microsite for a legal client, which resulted in a doubling of traffic to the site All Intendance white papers are free to members of Intendance Research. If you are a member you can download your copy free from the website.

Guidelines for a graduate careers microsite â�� Part Two

Sun, 20 Jul 2008 16:52:57 CEST

Part Two of this white paper - "What do law students think of legal websites?" - is based on the view point of law students and gives balance to the Intendance view presented in Part One. This groundbreaking survey covers many areas of career microsite methodology, and the findings include: To what extent perception of law firms is affected by specific elements of a microsite like navigation and design Which career section features are most likely to create a positive impression Ways that firms can achieve a level of differentiation from competitors Respondents honest opinions on the usefulness of new media tools like blogs and Podcasts. Which ‘company-speak’ terms such as ‘work hard/play hard’ are most disliked. The survey also asked respondents to comment on, and name, specific aspects of any law firm websites that appealed, or deterred them. Their revealing observations are laid out in full, in tables of positive and negative comments. All Intendance white papers are free to members of Intendance Research. If you are a member you can download your copy free from the website.

Brave New World, the impact of the legal services act

Sat, 19 Jul 2008 16:52:57 CEST

Intendance survey predicts Legal Services Act will cause major upheaval in the legal profession. The product of two year's research in conjunction with LPA Legal Recruitment and Thomson Sweet & Maxwell, Brave New World: Impact of the Legal Services Act, is an in-depth survey of high-ranking opinion formers from across the English legal profession and beyond. Full of insightful commentary, statistics and quotes, it highlights the opportunities, and threats to the status quo, presented by the Legal Services Act (LSA). Described as a Big Bang moment for the legal profession, this legislation is unprecedented, and judging by the findings, the upheaval could be seismic. The survey found that 58% of solicitors and 41% of barristers now think that high street law firms will be drastically affected by the reforms. According to 60% of solicitors surveyed, high street law firms will be a rarity by 2015. Furthermore, the survey found that nearly half of respondents are interested in adopting an ABS and 37% expressed an interest in accessing external capital. By allowing non-lawyers to own law firms, the LSA exposes high street firms to competition from all-comers, especially those with well-established brands, hence the coining of the term Tesco Law to describe its wide-reaching influence. With their superior media exposure, IT capabilities, and existing retail muscle, supermarkets, among others, could grab a major slice of the market. The research points out that the provision of legal services through the UK's approximately 8,500 high street firms creates a duplication of costs that leads to higher prices for customers (each firm needs to recoup basic start-up costs and are unable to achieve substantial economies of scale). To compete in the changed environment the research quotes estimates that as many as 3,000 high street law firms, or 35% of the total, may have to disappear before high street law firms reach an optimal size. But as James Tuke, Head of Intendance Research comments: There is hope that more nimble high street firms through consolidation, effective use of IT and systemisation of processes will actually be able to reinforce their position as trusted local or specialist suppliers. The introduction of Tesco Law is also expected to accelerate the provision of legal services through the internet. 37% of barristers and solicitors feel that in five years time most high street legal advice will be delivered online. The views of a number of respected commentators from both the legal and other professions are incorporated into the report, such as Fiona Woolf (former President of the Law Society), Geoffrey Vos QC (Chairman of the Bar Council), Tony Williams (legal management consultant and former managing partner of Clifford Chance and Anderson Legal), and Professor Stephen Mayson (Director of The College of Laws Legal Services Policy Institute). To provide an online resource for those interested in learning more about the forthcoming Legal Services Act, Intendance Research manages www.legal-services-reform.co.uk. This website outlines the legislation and provides a portal to an extensive archive of published material.

Fast Fifty Solicitors Websites 2002: Who is Winning and Why?

Tue, 01 Jan 2008 14:57:48 CET

Description coming soon...

Barristers' websites 2005 â�� Chambers' Online Strategy

Tue, 01 Jan 2008 14:57:48 CET

As a follow up to our investigation into chambers' websites in 2004 , this report sheds light on the online strategy of 100 leading barristers' chambers. Based on a survey of these chambers, our research reveals facts and figures both about how barristers use websites now – and how they perceive the future.

Barristers' websites 2004 â�� Who is Winning and Why?

Tue, 01 Jan 2008 14:57:48 CET

A major investigation into the websites of 100 leading London chambers, this report assesses the quality of each chambers' website and derives best practice principles from the findings. Sponsored by legal recruitment specialists LPA , this report has been referenced by chambers throughout England and Wales.

Fast Fifty Solicitors Websites 2006: Who is Winning and Why?

Tue, 01 Jan 2008 14:57:48 CET

Considerably expanded on the 2005 version by including a new scoring section - 'marketing' - this report once again focuses on the websites of the fastest growing of the UK Top 100 law firms.

Fast Fifty Solicitors Websites 2005: Who is Winning and Why?

Tue, 01 Jan 2008 14:57:48 CET

Description coming soon...

Fast Fifty Solicitors Websites 2004: Who is Winning and Why?

Tue, 01 Jan 2008 14:57:48 CET

Description coming soon...